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Joanna Moore

Meet the team

Joanna Moore

Principal & Director

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Joanna is a Principal and on the Board of Goat  

Joanna is an experienced professional with a strong background in law, tax advisory, and volunteer sector leadership. Beginning her career as a solicitor at Clifford Chance, Joanna transitioned to Coopers and Lybrand/PwC in 1994, where she successfully developed and expanded a tax advisory practice. In 1998, she advanced to Abacus Financial Services, achieving the position of Director within their tax practice. In 2001, Joanna took a career break to dedicate her time to nurturing her family.

More recently, Joanna has contributed significantly to her community through various roles in the voluntary sector. She has served as a member of a youth justice panel and has also acted as treasurer for a local charity, bringing her professional experience and dedication to these impactful roles.

“We“Wearearecurious,curious,inquisitive,inquisitive,invested;invested;aateamteamofofOriginalOriginalThinkersThinkerswithwithaatracktrackrecordrecordofofidentifying,identifying,nurturing,nurturing,andanddevelopingdevelopingmarketmarketleaders.”leaders.”

Joanna Moore, Principal & Director

Goat People

Meet my colleagues

Edward MooreEdward Moore

Edward Moore

CEO & Founder

Investments

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Adam GulleyAdam Gulley

Adam Gulley

COO & CFO

Investments

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Charlotte BentleyCharlotte Bentley

Charlotte Bentley

Company Secretary & Director of Administration

Group

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Goat Insights

Stories from across the Group

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Goat appoints COO-CFO, Adam Gulley.

group | 11 August 2025

Goat appoints COO-CFO, Adam Gulley.

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Goat appoints first three independent Non-executive Directors to the Board.

group | 18 July 2025

Goat appoints first three independent Non-executive Directors to the Board.

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Aztec Group welcomes Warburg Pincus as a strategic partner.

portfolio | 7 May 2025

Aztec Group welcomes Warburg Pincus as a strategic partner.

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