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Adam Gulley

Meet the team

Adam Gulley

COO & CFO

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Adam is an experienced investment executive with a proven track record in building, scaling, and leading institutional-grade investment platforms on a global scale. His career has been centred around alternative investments, strategic advisory, and finance — most recently as a Partner at PwC Canada, where he led the firm’s Alternative Investment Advisory activities. In this capacity, Adam advised leading global asset managers and institutional investors, including pension funds and private equity fund managers, focusing on investment operations, strategic growth, and long-term value creation.

Previously, Adam was a founding team member of the SoftBank Vision Fund — one of the largest technology-focused investment vehicles in the world. Based in London, he played a pivotal leadership role in establishing the fund’s global investment infrastructure and overseeing cross-border investment operations and governance. Adam also chaired the board of the fund’s General Partner and other global entities, driving capital formation, global governance, and structuring of multi-jurisdictional investment activity.

Adam began his career at PwC in Jersey and London and is a Fellow of the Institute of Chartered Accountants in England and Wales. With deep expertise in institutional fund management, governance, and platform scaling, he brings a global investor lens and a strategic leadership perspective.

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Adam Gulley, COO & CFO

Goat People

Meet my colleagues

Edward MooreEdward Moore

Edward Moore

CEO & Founder

Investments

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Charlotte BentleyCharlotte Bentley

Charlotte Bentley

Company Secretary & Director of Administration

Group

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Guy ColtmanGuy Coltman

Guy Coltman

Non-Executive Director

Group

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Goat Insights

Stories from across the Group

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PatternPattern
Goat appoints COO-CFO, Adam Gulley.

group | 11 August 2025

Goat appoints COO-CFO, Adam Gulley.

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Goat appoints first three independent Non-executive Directors to the Board.

group | 18 July 2025

Goat appoints first three independent Non-executive Directors to the Board.

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Aztec Group welcomes Warburg Pincus as a strategic partner.

portfolio | 7 May 2025

Aztec Group welcomes Warburg Pincus as a strategic partner.

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