We are delighted to announce the appointment of Adam Gulley as Goat Group Chief Operating Officer (COO) & Chief Financial Officer (CFO).

Adam brings a wealth of experience in investment management and operational strategy, having held senior roles across PwC and SoftBank Investment Advisers in London, Jersey and Canada. As a founding member of SortBank's $100B technology fund, his track record includes driving strategic growth, optimising performance, and leading transformative initiatives across global teams.

Adam most recently served as a Partner at PwC in Canada, supporting mid-large cap alternative investment funds across diverse sectors, including credit, private equity, infrastructure and real estate. Prior to Adam's time in Canada, Adam served as a Partner at SoftBank Investment Advisers, based in London. Adam began his career with PwC in Jersey, before relocating to London and then Canada.

As Group COO & CFO, Adam will play a pivotal role in shaping our strategic direction, strengthening financial performance, and scaling our operations to support continued innovation and growth.

“We are thrilled to welcome Adam to the team,” said Goat Group founder Edward Moore, "His unique combination of investment management skills, financial expertise and strategic leadership underscores Goat's commitment to growth and will be invaluable as we accelerate our journey and expand our impact. We look forward to his leadership as we continue building a strong foundation for the future."